BIN@Sheffield2011

Client

University of Sheffield

Project

To deliver PR activities to support The University of Sheffield’s BIN@Sheffield2011 event.

Solution

•    Pre event press release
•    Liaison with relevant networks to raise awareness
•    Promotion via newsletters, social media, relevant websites

Result

This PR activity heightened the awareness of BIN@Sheffield2011 and generated significant levels of coverage in the regional media including The Star and Rotherham Business News.

Social media activity encouraged maximum interest and attendance with #BIN@Sheffield2011 trending throughout the region, UK and internationally. Square 5 engaged with attendees, partners, sponsors and speakers through social media tools.